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Lucky FABB West 2014: Recap

Lucky fabb day 1

Ready to take on Lucky FABB in my yellow Elie Tahari dress!

On April 4th and 5th, I attended the Lucky Magazine’s Fashion and Beauty Blogger Conference at the SLS Hotel in Beverly Hills.  It was an amazing 2 days of breakout sessions, fashion and beauty panels, networking, seeing blogger besties and being surrounded by like-minded individuals!  Presented by P&G Beauty and Grooming, this conference allowed top influencers to hear from experts in the fashion, beauty and technology industry.

Eva Chen sits down with Nicole Richie to chat at Lucky FABB

Eva Chen sits down with Nicole Richie to chat at Lucky FABB

Some of the highlights of day one include Eva Chen, Lucky’s Editor-in-Chief sitting down with Nicole Richie, Sophia Amoruso of Nasty Gal and Coco Rocha.  First off, lets talk about Eva Chen.  This is one classy, down-to-earth woman who knows how to interview others and makes it fun to watch!  Her interview with Nicole Richie felt like a conversation in the living room.  Richie talked about how her daughter wanted her hair purple, her fruit and vegetable garden and House of Harlow among other things.  One thing for sure is that Nicole is doing things her way!

Sophia Amoruso and Eva Chen

Sophia Amoruso and Eva Chen

Next up was Sophia Amoruso of Nasty Gal.  As soon as she stepped out, I was in love with her colorful vintage Nasty Gal dress!  The Nasty Gal clothing line is one-of-a kind and it’s exciting to hear that she will be opening a store in LA soon! As a savvy entrepreneur, her advice is stay focused and know your strengths and weaknesses.  Also, I’m excited to check out her book, GIRL BOSS!

Coco Rocha

Coco Rocha

My fave talk of the day was with Coco Rocha.  I first knew of her on America’s Next Top Model, and after that her face was everywhere!  She is definitely the queen of the perfect facial expressions and it was nice to see her with a short sleek bob – short hair don’t care!  Coco Rocha seemed like a person I could chat with over coffee and talk about whatever.  She said the best line of the day that I myself follow: “I hate trends. It’s all been done before.”  That statement is so true, and it’s awesome to hear a supermodel say that.  She just looks forward to warmer weather and less clothing!  If there is anything to takeaway from the conference, be yourself and be proud of it.  You don’t have the follow the masses on anything – walk to the beat of your own drum!

Part One of the Swag Bag

Part One of the Swag Bag

Part Two of the Swag Bag

Part Two of the Swag Bag

Day two was a day of networking and brunch.  I met a lot of lovely bloggers and for the second time attending I definitely felt more at ease and ready to absorb and connect.  And the swag bag was insane!  Lucky Magazine did a fantastic job of putting this conference together and I look forward to what they will come up with next year!

Lucky FABB West – You Want to Be There!

Lucky fabbLucky FABB, the Fashion and Beauty Blog conference for select influential bloggers in both industries is back to grace us with cutting edge information.  The two-day event, taking place April 4th and 5th, 2014 at the SLS Hotel in Beverly Hills, will bring beauty and technology together.

To kick off the day one’s events, Eva Chen, Lucky’s Editor-in-Chief, will sit down with Nicole Richie to chat about House of Harlow 1960, her personal style and her take on the fashion industry today. The day will conclude with a conversation between Eva Chen and Coco Rocha, one of today’s most influential and digitally savvy fashion models. In addition to the conversations that Eva will lead on day one, conference guests will attend a series of panels and breakout sessions featuring industry leaders. Bloggers will get expert advice on ways to grow their brand, elevate their style, and gain other helpful tools.  Day 2 will be a brunch that provides bloggers with the opportunity to network and hear from several brands in an intimate setting.

I’m so excited to be invited back to Lucky FABB and I can’t wait to share with you photos and live tweeting!  If you received an invite, this is something you should definitely not miss!  If you are attending, leave a comment below as I would love to meet you!

About Lucky
The ultimate shopping resource, Lucky is the fashion and beauty authority for the style-obsessed woman. At every step of her shopping journey—from inspiration and information to purchase and sharing—Lucky prompts readers to try and buy the latest trends. Highlighting the best of style, from the runway, real women, and digital influencers, Lucky covers fashion in an aspirational but approachable way. From editorial shoots by the world’s top photographers and models to user-generated content from chic contributors across the country, Lucky is the foremost guide for women who want to shop.
For the latest news from Lucky, log on to www.luckymag.com.

My Lucky FABB Experience

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Photo Credit: Getty Images and Stacy Gardner

On Thursday, April 4th, I had the opportunity to attend the Lucky Magazine Fashion and Beauty Conference, or Lucky FABB.  What an exciting event to attend!

Presented by P&G Grooming, this was the 2nd Annual FABB West and the first blogger event of its kind, curating an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community.  Held at the SLS Hotel in Beverly Hills, it was the perfect location for bloggers to commune, network, learn and show off their spring style!  It was a two day event, but I was only able to attend the first day which was an honor!

The day was filled with a series of panels featuring industry insiders such as Hillary Kerr (Founder, Who What Wear), Emily Schuman (Blogger, Cupcakes and Cashmere), and Gillian Gorman (Lucky GM, SVP).  Speakers included Drew Barrymore, Kelly Osbourne and Betsey Johnson, who gave us a sneak peek at her new Style Network show.  Some of the agenda topics covered were: “Diversifying Your Content,” “The Tools You Need to Grow Your Business,” “Creating a Voice of Authority,” “Pitch Fest,” and “The Business of Blogging.”

There was a lot of valuable information shared throughout the day and I definitely was taking notes because I wanted to learn about ways to make my blog better. Here are some of the thoughts that stuck with me:

  1. To expand into new content for your blog, ask your audience what they want to see – they’re the ones reading what you write and tuning in, so why not go to the source?
  2. Share your content on all the social media platforms you have a presence on.  You have might have different audiences on each one, so spread it across so you don’t miss a beat.
  3. If you dedicate yourself to a social media platform, be consistent with your content!  If you fall off for a while, readers may begin to wonder what happen and unfollow you.  Fuel them with something at least once a day!
  4. To impress a brand, think like a marketer (what brands would fit in on your front page?), pre-introduce yourself (ex. If you mention them in a post, let the brand know), Show them you can drive traffic, and be open to new ideas!
  5. It’s not about the number of followers you have, it’s about how engaged you are!
  6. To create a voice of authority, be authentic, declare yourself an authority and show it, do 3 things really well and focus on promoting those 3 things, shut out the noise!

We were well fed, and we had breaks to go check out P&G Beauty products, take photos for Lucky FABB and continue to mingle.

I met a lot of wonderful fellow bloggers including Javone Armada, Romy Raves, Jennifer Chan, The Recessionista and Always Stylish Mama!

The night ended with an intimate cocktail party with the Lucky May cover star Drew Barrymore and her product line Flower Beauty on display.  Drew is such a sweetheart and so easy to chat with!

Overall, I had an awesome time and can’t wait until the next one.  In the next few months I’ll be making some changes to my blog and hopefully will be launching my event!  I think Lucky should definitely have more of these on the West coast and allow for even more bloggers to attend!

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