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Posts tagged ‘Footwear’

Butterfly Twists – Fly Away in Flats!

Butterfly Twists Packaging and Side View

Just when I thought there wasn’t another pair of flats to excite me, in comes Butterfly Twists to sweep me off my feet!  Launched in 2009 by four close friends in London, Butterfly Twists started as an exciting dream, but in just a few short years the company has grown in remarkable ways.  They came packaged in a small box, folded up with a pouch inside and I love the simplicity but girlish design of the box!

Butterfly Twists are redefining style, comfort and fashion and specialize in affordable, practical footwear that can be worn every day.  Their signature ballerina flats are perfectly designed to fold away and fit into even the smallest clutch or handbag.  The flats have become an essential accessory for any girl on the go who constantly needs to swap her heels for a comfy alternative. These stylish multi-purpose ballerina shoes are ideal no matter what the occasion!  What I like about these is not only can you wear them when your feet are tired from heels, but they can be everyday flats!  Whether you’re traveling, going to work, running errands or just want a comfort shoe, Butterfly Twists rises to the occasion.

Butterfly Twists Quilted Olivia

Butterfly Twists is stocked in specialty boutiques, department stores and online retailers across the UK. With international expansion also happening rapidly, the products can now be found in stores throughout the world. Celebrities such as MC Lyte, Nadia Bjorlin and Kyle Richards from Real Housewives of Beverly Hills are some of the famous feet they have been on.  If you get a pair you won’t regret it!

http://butterflytwists.com/

TASH FOLDS – Don’t Leave Home Without It!

Natashia Tomek, designer of TASH FOLDS

The next big thing to hit the shoe world just launched in February 2011 – a fashionable, foldable flat for the girl on the go.  There is a flat for all types, even a wedding collection!  On a sunny afternoon in downtown LA, I met with Natashia Tomek, designer of TASH FOLDS (@TASHLIMITED) to learn more about her new line.  Not only does she have a true sense of style when it comes to foldable flats, but she’s also tapped into industry where she can hold her own and hit the ground running.  

1.  How would you describe TASH FOLDS?

It’s the girl on the go who has an active lifestyle.  She’s running out of meetings, hopping into a cab, and putting on Tash Folds.

2.   Who is the target market?

16-35 year olds, but it has ventured way past that since 40 is the new 20!

3.  How did you come up with the collection?

I went to the UK and saw roll shoes. I saw them not as chic, so I thought, “what if I put some fashion into the shoes?” I had a dream about folds and then I pitched it to investors.

TASH FOLDS in different styles, along with the packaging

4.  What is the inspiration behind the different styles of Tash Folds?

Trends, animal prints, florals and friends.  I also think about what I would love to wear.

 5.  Who are your top 3 shoe designers?

Sam Edelman, Jeffrey Campbell, &  Dolce Vitta

 6.  What shoes in your closet makes you feel on top of the world?

Office =TOMS shoes, Going out = Basic black heels

7.  How many pairs of shoes do you own?

Over 100.  I’m a compulsive shopper.

8.  Which flats are your bestsellers?

Amorous, Double Dare and the oxford

 9.  Which celebrity would you love to see wearing TASH FOLDS?

Lady Gaga!

10.  In your opinion, what is the future of fashion?

Fashion changes constantly.  Not sure where it’s going, but I do look at articles to see where forecasting is and what is currently in season.

11.  What fashion advice would you share with the world?

Have passion behind what you do, whatever it is! I will continue to succeed as long as I do what I love!

TASH FOLDS, which comes in whole sizes 6-11

12.  How are your flats unique to brands already on the market?

Foldable, fashionable and easy to slip into your purse.  My flats are more stylish, convenient and have strong rubber sole.

For more information, go to http://tashlimited.com

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