On April 4th and 5th, I attended the Lucky Magazine’s Fashion and Beauty Blogger Conference at the SLS Hotel in Beverly Hills. It was an amazing 2 days of breakout sessions, fashion and beauty panels, networking, seeing blogger besties and being surrounded by like-minded individuals! Presented by P&G Beauty and Grooming, this conference allowed top influencers to hear from experts in the fashion, beauty and technology industry.
Some of the highlights of day one include Eva Chen, Lucky’s Editor-in-Chief sitting down with Nicole Richie, Sophia Amoruso of Nasty Gal and Coco Rocha. First off, lets talk about Eva Chen. This is one classy, down-to-earth woman who knows how to interview others and makes it fun to watch! Her interview with Nicole Richie felt like a conversation in the living room. Richie talked about how her daughter wanted her hair purple, her fruit and vegetable garden and House of Harlow among other things. One thing for sure is that Nicole is doing things her way!
Next up was Sophia Amoruso of Nasty Gal. As soon as she stepped out, I was in love with her colorful vintage Nasty Gal dress! The Nasty Gal clothing line is one-of-a kind and it’s exciting to hear that she will be opening a store in LA soon! As a savvy entrepreneur, her advice is stay focused and know your strengths and weaknesses. Also, I’m excited to check out her book, GIRL BOSS!
My fave talk of the day was with Coco Rocha. I first knew of her on America’s Next Top Model, and after that her face was everywhere! She is definitely the queen of the perfect facial expressions and it was nice to see her with a short sleek bob – short hair don’t care! Coco Rocha seemed like a person I could chat with over coffee and talk about whatever. She said the best line of the day that I myself follow: “I hate trends. It’s all been done before.” That statement is so true, and it’s awesome to hear a supermodel say that. She just looks forward to warmer weather and less clothing! If there is anything to takeaway from the conference, be yourself and be proud of it. You don’t have the follow the masses on anything – walk to the beat of your own drum!
Day two was a day of networking and brunch. I met a lot of lovely bloggers and for the second time attending I definitely felt more at ease and ready to absorb and connect. And the swag bag was insane! Lucky Magazine did a fantastic job of putting this conference together and I look forward to what they will come up with next year!