Lucky FABB West 2014: Recap

Ready to take on Lucky FABB in my yellow Elie Tahari dress!

On April 4th and 5th, I attended the Lucky Magazine’s Fashion and Beauty Blogger Conference at the SLS Hotel in Beverly Hills.  It was an amazing 2 days of breakout sessions, fashion and beauty panels, networking, seeing blogger besties and being surrounded by like-minded individuals!  Presented by P&G Beauty and Grooming, this conference allowed top influencers to hear from experts in the fashion, beauty and technology industry.

Eva Chen sits down with Nicole Richie to chat at Lucky FABB

Some of the highlights of day one include Eva Chen, Lucky’s Editor-in-Chief sitting down with Nicole Richie, Sophia Amoruso of Nasty Gal and Coco Rocha.  First off, lets talk about Eva Chen.  This is one classy, down-to-earth woman who knows how to interview others and makes it fun to watch!  Her interview with Nicole Richie felt like a conversation in the living room.  Richie talked about how her daughter wanted her hair purple, her fruit and vegetable garden and House of Harlow among other things.  One thing for sure is that Nicole is doing things her way!

Sophia Amoruso and Eva Chen

Next up was Sophia Amoruso of Nasty Gal.  As soon as she stepped out, I was in love with her colorful vintage Nasty Gal dress!  The Nasty Gal clothing line is one-of-a kind and it’s exciting to hear that she will be opening a store in LA soon! As a savvy entrepreneur, her advice is stay focused and know your strengths and weaknesses.  Also, I’m excited to check out her book, GIRL BOSS!

Coco Rocha

My fave talk of the day was with Coco Rocha.  I first knew of her on America’s Next Top Model, and after that her face was everywhere!  She is definitely the queen of the perfect facial expressions and it was nice to see her with a short sleek bob – short hair don’t care!  Coco Rocha seemed like a person I could chat with over coffee and talk about whatever.  She said the best line of the day that I myself follow: “I hate trends. It’s all been done before.”  That statement is so true, and it’s awesome to hear a supermodel say that.  She just looks forward to warmer weather and less clothing!  If there is anything to takeaway from the conference, be yourself and be proud of it.  You don’t have the follow the masses on anything – walk to the beat of your own drum!

Part One of the Swag Bag

Part Two of the Swag Bag

Day two was a day of networking and brunch.  I met a lot of lovely bloggers and for the second time attending I definitely felt more at ease and ready to absorb and connect.  And the swag bag was insane!  Lucky Magazine did a fantastic job of putting this conference together and I look forward to what they will come up with next year!

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Lucky FABB West – You Want to Be There!

Lucky FABB, the Fashion and Beauty Blog conference for select influential bloggers in both industries is back to grace us with cutting edge information.  The two-day event, taking place April 4th and 5th, 2014 at the SLS Hotel in Beverly Hills, will bring beauty and technology together.

To kick off the day one’s events, Eva Chen, Lucky’s Editor-in-Chief, will sit down with Nicole Richie to chat about House of Harlow 1960, her personal style and her take on the fashion industry today. The day will conclude with a conversation between Eva Chen and Coco Rocha, one of today’s most influential and digitally savvy fashion models. In addition to the conversations that Eva will lead on day one, conference guests will attend a series of panels and breakout sessions featuring industry leaders. Bloggers will get expert advice on ways to grow their brand, elevate their style, and gain other helpful tools.  Day 2 will be a brunch that provides bloggers with the opportunity to network and hear from several brands in an intimate setting.

I’m so excited to be invited back to Lucky FABB and I can’t wait to share with you photos and live tweeting!  If you received an invite, this is something you should definitely not miss!  If you are attending, leave a comment below as I would love to meet you!

About Lucky
The ultimate shopping resource, Lucky is the fashion and beauty authority for the style-obsessed woman. At every step of her shopping journey—from inspiration and information to purchase and sharing—Lucky prompts readers to try and buy the latest trends. Highlighting the best of style, from the runway, real women, and digital influencers, Lucky covers fashion in an aspirational but approachable way. From editorial shoots by the world’s top photographers and models to user-generated content from chic contributors across the country, Lucky is the foremost guide for women who want to shop.
For the latest news from Lucky, log on to www.luckymag.com.